Motivating a sales team used to involve equal amounts of fear and intimidation à la the real estate sales “contest” in David Mamet’s Glengarry Glen Ross: First place gets a Cadillac Eldorado and second place a set of steak knives. Third place? You’re fired.

The development of customer relationship management (CRM) software, however, led to a data-driven approach to the sales process. We no longer rely on old canards like some salespeople have got “it” and some don’t. Instead, one of many CRM benefits is the ability to closely examine each stage of your sales pipeline to identify areas of concern and leverage your strengths.

While it’s easy to get lost in the weeds with CRM sales reports with multiple data points, The Blueprint’s Pipedrive review concluded it’s the easiest CRM software to use, and this usability extends to its account management reporting features.

Read the full article at The Motley Fool or download the PDF.